The “retail mindset” is a perpetuation of stereotypes and expectations. Customers don't expect a good experience. Managers don't expect to hire great employees. Employees don't look at their jobs as something that will improve their career but rather a way to just get paid. Most view retail as a substandard opportunity. 

The truth is that retail is still the single largest industry and largest contributor to the U.S. economy. There are over *10 million people that work in retail as sales associates, cashiers or food service workers. This translates into a majority of workers experiencing long hours, poor wages, low expectations, little to no accountability, direction or mentoring which results in a depressed career outlook. Keep in mind, these are the same people that interact and communicate with millions of customers each year. This is unacceptable. 

Cambeo’s mission is to eradicate the retail mindset and mediocrity through measuring and raising the performance of an organization’s greatest assets, its employees. We know that an amazing customer experience can’t happen without an amazing employee experience.



Vaughn peterson, ceo

Vaughn Peterson is the founder and CEO of Cambeo, a SaaS employee productivity platform designed around measuring and increasing employee performance that influences financial impact.

Prior to creating Cambeo, Peterson served for more than three years as the Executive Vice President over Sales and Alliances for NexTalk, a leading communication software provider for the deaf and hard of hearing. Before NexTalk, he spent more than seven years at Attensity, a text-analytics software company working as the Vice President of Business Development and Vice President of Government Systems.  

Peterson also has significant experience in human resources serving as a Vice President of HR for Tenfold and Fortune 500 company Nortel Networks, where he worked for ten years. He served in several executive positions including Vice President of Organization Development and Vice President of Human Resources for the Asia Pacific Region while based in Hong Kong. Peterson holds a Bachelor of Science degree in Psychology, and a Master of Organizational Behavior degree from the Marriott School of Management at Brigham Young University.

David bean, cto

jon moody, sr vp sales

hunter sebresos, cmo